The Nuclear Skills Strategy Group (NSSG) has welcomed Government investment in a new high profile campaign which sees Apprentices starring in national adverts calling on young people to start their career by choosing an apprenticeship.
The campaign, called Get In Go Far, illustrates to young people, parents and employers that work-based routes into employment are not ‘second best’ to a university education. The national campaign highlights that an Apprenticeship can take learners right up to degree level.
The nuclear sector has a strong history of employing apprentices, and the impending and unprecedented growth in the industry will mean a sharp rise in the recruitment of a diverse range of people into the sector. Opportunities include studying for a new Nuclear Degree Apprenticeship, which combines vocational education with a degree while learning. As with other Apprenticeships, course fees are shared between Government and employers.
Fiona Rayment, NSSG Chair, said: “the NSSG strongly welcomes high profile Government campaigns such as this. We believe that apprentices represent fresh talent that can help us to meet the industry’s ambition across all areas of activity – from decommissioning to new build.
“The opportunities are exciting and challenging, including being able to learn from experienced experts and gaining recognised qualifications. Indeed the new Nuclear Degree Apprenticeship programme allows students to combine academic study with real, practical experience and to gain employment skills through working in a nuclear environment.”
Get In Go Far will feature advertising on TV, outdoor posters, digital and social media channels. The advertising will direct young people online to www.getingofar.gov.uk where they will be able to find out more about the opportunities presented by Apprenticeships
Sellafield, the company responsible for safely delivering decommissioning, reprocessing and nuclear waste management activities on behalf of the Nuclear Decommissioning Authority, is one of 12 businesses featuring in the new campaign.
For more information on the campaign go to https://www.gov.uk/government/news/top-apprentices-to-star-in-government-campaign-to-get-young-people-learning-and-earning